Creative Ad Specifications

 

General Guidelines

  • All banners must be sized at 72 dpi resolution.
  • Media Company reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
  • Ads with a white or transparent background must include a 1 pixel-wide visible border.
  • Banners may not «Flash» messages which overly distract the user.
  • Animated GIFs should have at least two seconds between frames, maximum of six frames, with a maximum size of 50KB.
  • All banner advertising, when clicked, will launch the linked site in a new browser window or new tab within the browser.
  • Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area (or 'mouseover')
  • A landing page URL for each creative must be provided.

Accepted File Types

  • JPEG
  • GIF
  • Flash (SWF)
  • HTML
  • Javascript/jscript

Available Types and Maximum Sizes

Below are the popular size limitations for GIF/JPG/Animated GIF Banners. See below for more on Rich Media.

Ad Type / Ad Size Initial Size Max File Size Animation length Looping Limit
Standart Banner 468×60 468W X 60H 40k 15sec. 3
Leaderboard Banner 728×90 728W X 90H 40k 15sec. 3
Medium Rectangle 300×250 300W X 250H 40k 15sec. 3
Skyscraper 120×600 120W X 600H 40k 15sec. 3
WideSkyscraper 160×600 160W X 600H 40k 15sec. 3

Not all add units are available on all sites. Be sure to speak with your sales representative regarding specific positions.

Rich Media Guidelines

With some exceptions, we primarily follow Internet Advertising Bureau (IAB) recommended Rich Media standards.

  • Floating ads must include a prominently visible close button and may not run more than 15 seconds.
  • Animation should last no longer than 15 seconds and loop a maximum of three times
  • Alternate image (JPG/GIF) must also be included when submitting materials.
  • Audio or Video requires user-interaction via click or minimum 2-second mouse over.
  • RichMedia banners should stay within the size of their banner frame's size, (i.e. not pop-out of the dimensions of the banner itself).

Tracking Flash Creatives

Link URL with ClickTAGs The link URL in the Flash file will be passed in the variable clickTAG. The variable will be connected to a button action in the most cases.

  • The exact upper and lower case of the variable is mandatory!

The link URL can be programmed with the following ActionScript command:

on (release){
getURL(_root.clickTAG, '_blank');
}

Contact your sales representative regarding Layer ads, Expandable banners, Multiple clickTAGs and other non-standard ads specifications.