Fidelity Media's major channels review
A brief description of the Fidelity Media's categories of sites
Auto channel offers information on the purchase, maintenance, discussion and customization of autos, motorcycles, trucks, watercraft, aircraft and other forms of transportation. Also web-sites are presenting news and innovations in automotive industry, cars review, auto parts and accessories, motor racing, driving as well as car pictures or drawings. The channel reaches over 1.5M unique viewers per month, including 59% male and 41% female people aged between 18-52.
Business category reaches over 1.2M users per month involved in business and financial trade, such as stock trading, online banking services, and trading exchanges as well as investment projects, business analytics and strategies. The category provides sites related to business and financial news, resources, and advice for the individual investor, the entrepreneur, or the corporate executive. Demographically the channel reaches 64% male and 36% female aged between 35-49 years old.
Education category offers subject guides and resources to further any level of education. Websites of schools, learning centers, universities, and trade schools are presented here, as well as sites that promote and discuss materials and information that aid in teaching, cognitive resources. Using that channel you may reach both students and professionals interested in educational issues, news and opportunities. Over 2.5M users including 48% male and 52% female visitors between 18-34 years old are covered by the category.
Entertainment is one of Fidelity Media's most extensive and performing channel including over 200 websites kept you informed and amused with television, movie, celebrity news, gossip and humor properties such as funny and lol pictures, comics, anime, comedy and parodies. It reaches over 17M including 41% male and 59% female 18-34 year-old users monthly looking for fun and entertainment online.
Games channel of nowadays reaches around 9,5M gamers per month, 61% male and 39% female audience aged 15-34 and consists of sites related to computer or other games, such as online games, video and electronic games, cheat codes sites and games download sites: action games, addicting games, board games, puzzle games, skill games, time management games and others, and sites offered game guides and hints.
Society and Lifestyle channel provides web-resources related to fashion, lifestyle, health and fitness, women and men, family, kids, shopping, social opinion, animals/pets, housing and gardening, subcultures, hobby and interests, leisure, cooking, food and drinks. Using that channel you may reach around 5,3 M users monthly, consisting of 45% male and 55% female visitors aged between 20-49 years old.
Web service category is unifying websites, reaching about 7,9M users monthly. The audience covered 55% male and 45% female visitors aged between 20-49 years old. Most of the category sites provide users with such services like e-mail, search engine, file hosting, proxy service or messager tools. Generally the channel offers the resources to make user's time online most efficient.
Technology channel includes sites containing tech discussions, reviews, news on computers, gadgets, science, space, engineering, vehicles, technological devices, and general technology. Using the channel you may reach the entire spectrum of tech consumers from technology mavens to planners and shoppers of computer, laptop, mobile or electronics like audio equipment, TVs, digital cameras, video games and more. As a continually growing source, the channel currently reaches over 4,6M monthly users, including 64% of male and 36% of female audience aged 25-49 years old.
Sports category consists of sport related sites (Sport video, Sports games, Sport betting, Sport competitions review and Sport News) that attract 3 million global visitors per month. It offers advertisers a solution to reach valuable users aged 20-45 years old, including 60% of male and 40% of female audience.
Travel channel is web-resources presenting all information necessary to plan and to book a travel online. These are sites that offer destination and accommodations guides, in addition to resources for planning and purchasing business or personal trips. They include sources for travel tickets and reservations, travel clubs, travelogues, visitor information bureaus, travel promotions, destination and hotel reviews, as well as online travel agencies, cruise lines, car rentals and other stuff to make travel easier and comfortable. More than 3.2M tourists and travel lovers are visiting the category during a month. A demographic analysis of visitors revealed that the audience include 51% female and 49% male aged between 18-34 years old.
