Traffic Source Review, March 2012
With its 6th year in business, Fidelity Media is still a fast-growing ad network in digital marketing industry. Exploring the last month performance over online inventory, we would love to share our progress with you.
According to Quantcast.com measurement service, our current top 5 countries are United States, United Kingdom, Australia, Canada and Germany.
In March 2012, there had been recorded a 52% growth of US traffic as well as 40% raise of US monthly impressions. Regarding the Global reach, Fidelity Media Ad Network had boosted global monthly unique visits by 40%, while monthly impressions grew by 26%.
The available data on US demographics provided by Quantcast.com describe Fidelity Media’s audience reach as follows:
— 51% male and 49% female internet users;
— 13% of young people below the age of 18 years, 36% of young adults aged 18-24,
20% of aged 25-34, 14% of 35-44 y.o., 11% of 45-54 y.o. and 5% of users above 55 y.o.;
— 62% of households reached have no children , while 38% have kids;
— 75% Caucasian, 7% African Americans, 8% Asian, 8% Hispanic and 2% other ethnics view Fidelity ads on the average.
Over 500 websites are happily working with Fidelity Media at the moment and we always look for new partners to join and become our valued publishers.
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