Top 6 Reasons Why Site Is Declined
Fidelity Media attempts to protect advertisers and strictly follows Publishers Acceptance Guidelines, recommended by the Interactive Advertising Bureau. All websites submitted to us go through approval process but, unfortunately, not every site get approved. Here are six frequent reasons why applying site is rejected.
1. Site traffic from US, UK, CA, AU is less than 20%
Fidelity Media has some traffic requirements. Specifically, minimum 20% of site traffic should come mostly from US, UK, CA, AU or European countries.
2. Site content isn’t unique and frequently updated
Brand advertisers are looking for high ranking sites with relevant content that attracts internet traffic and prospective customers. It is essential that site content is of good quality and being updated on a regular basis.
4. Site contains an excessive number of ad units or hasn’t appropriate ad space
An excessive advertising and density of ad units influence consumer perception and make ads less effective, therefore, enormous amount of ads are not permitted. On the other hand, if there isn’t any banner or ad space on website then it’s considered inappropriate for advertising and won’t be accepted.
5. Site contains malware
Please keep in mind that before submitting a site you should be absolutely sure it’s not infected. Sites which contain, install, link to, or prompt the download of any sorts of malicious software (viruses, worms, spyware, and Trojan horses) will be declined.
6. Site content automatically redirects to other sites or interferes with navigation
Automatic redirects to other sites are used to display some content different from that user expect to see. These practices are considered deceptive and unacceptable. A website shouldn’t manipulate users and show malicious pop-ups which cause interference with normal navigation. Thus, this way to attract visitors’ attention and to inflate audience numbers doesn’t comply with Fidelity Media brand safety policy.
We strongly believe that brand safe traffic sources are the key to prosperous and successful partnership. A complete list of our guidelines is available on our official site.
New publishers are always welcome to register at Fidelity Media.
This Week Countries on Demand
For active and potential Fidelity Media’s publishers, on this week we have strong demand on the traffic from:
- United States
- United Kingdom
- South Africa
So if you target more visitors from these countries you have an opportunity to increase your eCPM as well as the total ad revenue.