Discover Passback Tags Opportunity

Jun 3, 2014 in News

The unique option of using passback tags exists to let Fidelity Media’s publishers manage website ad space and get back all the unsold or under-sold impressions.

Fidelity Media provides the opportunity to get the remnant impressions back with passback tags help. System returns all unsold impressions which you can monetize by alternative way, start your own promotion company or even display friends’ banners. We pass these impressions back to you free of charge – with zero serving fee. It’s enough to implement our HTML codes on your site to show Fidelity Media banners first and add passback ad tags into your UI. The system will distribute your unsold inventory on those.

How to install passback tags

It’s easy to upload passback tags directly in your Fidelity Media account. You just have to log in and go to PassBack Tags section of your account, name passback code of a particular size, paste the code in the box, according to the screenshot below, and submit. The passback tags are being reviewed and approved by our tech team within 24 business hours. By the way, you can provide single passback tags set for all the sites you have in your Fidelity Media account.

Do you want to remove your passback tags, put them on hold or replace with new ones? All the changes can be made within your Fidelity Media account. Every change you make is also reviewed and approved by our tech team within 24 business hours.

Passback Ad Tags

Attention, malware!

Be careful with quality of passback tags you provide. Our ad serving platform blocks publishers’ passback tags by the reason of being a source of malware or loading blacklisted domains. Please make sure you provide us with qualitative passback tags, otherwise it could affect your website(s) monetization.

Chech Domains Quality

You can use these links to double check domains quality:

If you need additional assistance, need more information or have any questions, please contact us at

New publishers are always welcome to register at Fidelity Media.

This Week Countries on Demand

For active and potential Fidelity Media’s publishers, on this week we have strong demand on the traffic from:

  • Australia
  • South Africa
  • United Kingdom
  • Canada
  • Sweden
  • New Zealand
  • Germany
  • Switzerland
  • United States.

So if you target more visitors from these countries you have an opportunity to increase your CPM rate as well as the total ad revenue.