Beware Publishers: Bot Nets Around the Web

Jun 17, 2014 in News

A problem of a botnet-generated traffic remains topical despite of security technologies developments.

According to Solve Media findings, display advertising industry globally will waste $11.6 billions this year, 22% higher then in 2013. Low quality inventory from ad exchanges harms as advertisers as publishers by reducing their monetization perspectives.

External Traffic Buying May Be Identified as Non-Human

Publishers tend to buy external traffic. We recommend to stay away form such bulk buys. Even in case traffic bought from third parties shows good results while tests it could change it’s quality vector afterwords and be identified by ad network as non-human. You should remember, that according to ad network’s terms of service, you are only responsible for the traffic quality.

Present-Day Technologies to Detect Violations

Fidelity Media applies the latest technologies to monitor publisher’s traffic thoroughly to detect violations. When you provide a botnet traffic it causes penalties, and driving CPMs downward appears to be the most inoffensive.

All stuff other than your own traffic increases the risk of being incriminated as unreliable partner.

Publisher, Keep Full Transparency

We are urging our valued and potential publishers to keep full transparency realizing obvious disadvantages of dealing with invalid traffic. We hope and look forward to long term, fair and mutually beneficial partnership.

New publishers are always welcome to register at Fidelity Media.

Please do not hesitate to contact us on any subject you might have at Your questions are important to us!

This week countries on demand

For active and potential Fidelity Media’s publishers, on this week we have strong demand on the traffic from:

  • Australia
  • Canada
  • Finland
  • Germany
  • New Zealand
  • Sweden
  • Switzerland
  • United Kingdom
  • United States.

So if you target more visitors from these countries you have an opportunity to increase your CPM rate as well as the total ad revenue.