Prevent Malicious Ads Appearing on Your Site

Jul 22, 2014 in News

Fidelity Media takes care about its publishers’ malware protection and business reputation and wanted to warn you from spreading malicious software.

It is a common practice among publishers to engage with a number of various channels for advertising revenues including ad networks, DSPs, ad tags, and direct buys from third parties. The higher ad traffic density on your site the higher frequency of spreading malicious software by ads you have.

Be sure to observe the following precautions to prevent your site from being a conduit for malware.

You computer may be infected

Monitor Ad Sources

Do not place ad banners of suspicious brands under pressure, asking you to run campaign in a short space of time or on the holiday weekend. Remember that high CPM, lack of contact information or its inaccuracy could be a clue that source isn’t reliable.

Another carrier of malware could be purchased traffic from third party. Sometimes creatives, that are sourced from illegitimate ad servers, may contain code that infects yours and your visitors’ computers or redirects to malicious websites. That is one of the reasons why Fidelity Media’s publishers are not allowed to buy traffic in any way, shape, or form.

Integrate Anti-Malware Software

Nowadays software developers offer different specialized programs that can review all ads provided by your site, detect malicious codes into Flash/SWF files as well and disable it promptly. Besides, it’s essentially important to protect webmaster’s computer against virus, spyware, malware, etc. since infected computer is an easy way to hack your site.

Fidelity Media on its part can assure you of its full reliability, support and cooperation. For any queries regarding ad quality, please contact us at

New publishers are always welcome to register at Fidelity Media.

This Week Countries on Demand

For active and potential Fidelity Media’s publishers, on this week we have strong demand on the traffic from:

United Kingdom
United States

So if you target more visitors from these countries you have an opportunity to increase your eCPM as well as the total ad revenue.