3 Tips to Increase Your Fill Rate

Aug 13, 2014 in News

It’s obvious, that every publisher is struggling to maximize the fill rates of ad inventory and boost total ad revenues. We wholeheartedly support this aspiration and would recommend you some useful steps that can be taken.

Emphasis on Demanded Countries

We welcome your site’s inventory and allocate it with the applicable clients. But in order to get your fill rates increased please target more visitors from Countries on Demand. You can check the Countries on Demand list on our News Blog and social sites pages. To keep you informed the list is being updated every week in appliance with current Fidelity Media advertisers’ demand.

But anyway, you should remember, if we have no ad campaign matching your inventory at a specific moment, we will return to you unsold impressions via passback tags option. So with Fidelity Media you won’t waste or lose impressions.

Promo Sizes Use

You can increase your earnings by placing additional ad sizes on your website using Promo Sizes feature which shows user the highest payable ad size foremost. Promo Sizes together with the standard ones on your site make advertising campaign more favourable for run, engaging and compelling, which is obviously beneficial for you and the advertiser.

It’s simple to adjust promo ad sizes banners according to your layout restrictions. For example, you can use mobile specific sizes 300×50 and 320×50 together with 728×90 and 468×60 to double your chances of increasing fill rates and revenues.

Stay in Touch

Stay in touch with Fidelity Media’s team to learn the latest news, technical innovations and updates.

Try and test our new options and features. Let us know about your changes: in your inventory, technologies and other possibilities. All this will help us to work out a decision tailored for your properties and resulting in increased revenues.

If you have any questions, please contact Publishers’ Team.

This Week Countries on Demand

For active and potential Fidelity Media’s publishers, on this week we have strong demand on the traffic from:

  • Australia
  • United Kingdom
  • United States
  • Canada
  • Switzerland
  • South Africa
  • Ireland
  • Sweden
  • Switzerland

So if you target more visitors from these countries you have an opportunity to increase your eCPM as well as the total ad revenue.

New publishers are always welcome to register at Fidelity Media.