2 Most Important Publisher Performance Metrics that Affect Total Revenue

Sep 23, 2014 in News

How do you measure ad performance on your resource?


One of the most important performance measurement, eCPM (Effective Cost Per Mille) helps to estimate the relevance and profitability of display and mobile ads.

It’s obvious that gaining the higher eCPMs is one of the main purposes of sites monetization and thus getting the better overall revenue. The tool which is used for managing the rate is setting a floor rate. But meaning the above it should be noted that eCPM’s floor alone can as stimulate earnings as decrease them by hiding the property from bulk buyers and thereby misleading, since a total ad revenue depends on Fill Rate value as well.

It requires up to two weeks for our tech team to optimize the traffic coming from a new website and provide the best eCPM. The optimization process includes traffic recognizing by Fidelity Media’s ad server, audit with advertisers and activating on their side.

Fill Rate

The fill rate is one of the primary metrics that represents the percentage of satisfied ad requests sent by your resource. It actually defines effectiveness of on line inventory usage. If your website/app generates a good traffic but fails to display ads then you miss opportunity to receive more money.

We offer most accurate and appropriate fill rates to our publishers, but there is always room for improvement. To maximize your fill rates of ad inventory with Fidelity Media you can place additional ad sizes on your website using Promo Sizes feature and target more visitors from countries on our advertisers’ demand.

It should be noted that the mentioned metrics are interlinked and complement each other and both affect total publisher revenue. Fidelity Media’s optimization helps to reach the most relevant balance for you.

If you have any question please do not hesitate to contact our Publishers’ Team.

New publishers are always welcome to register at Fidelity Media.

This Week Countries on Demand

For active and potential Fidelity Media’s publishers, on this week we have strong demand on the traffic from following countries:

  • Belgium
  • South Africa
  • Denmark
  • Switzerland
  • Sweden
  • Ireland
  • United Kingdom
  • Poland
  • Australia
  • Germany
  • France
  • United States
  • Canada
  • Austria

So if your sources target more visitors from these countries you have an opportunity to increase your fill rates.