What Does Fidelity Media Do to Maintain High Ad Quality

Oct 21, 2014 in News

Fidelity Media does its best to bring the most relevant and high quality banner ads on publishers’ websites.

Strict Ad Creative Guidelines

We work with trusted advertisers and reserve the right to reject advertising based on content, user impact, distraction factors and other situations. According to our Ad Guidelines, all accepted units are designed so that interaction with the user only takes place if the user holds the mouse pointer over the banner.

Built-in malware protection

At the same time, we carry out regular audits of adverts. We use automated creative scanning system, both to detect malicious content and to assist our human auditors with ad quality. Instant pausing of malicious ad tags are in your disposal. Potentially dangerous or other banned ad creatives, that might disturb your users’ experience or disintegrate websites’ content, are blocked.

Flexible set-up for every publisher resource

If you notice some low quality or unwanted ads on your resource, please contact us and we will find the right solution for you. Fidelity Media’s flexible ad platform’s set-up allows to disable inappropriate ads.

In particular, ad units may be banned by its type (Video, Audio, Pop-Up/Under, Expandable etc.), language, displayed brand, content category and other values. So together with your personal account manager, you are able to adjust ad quality on every your website, blog, and app according to its specific requirements.

Fidelity Media assure you of its full reliability, support and cooperation. For any queries regarding ad quality, please contact Publishers’ Team.

This Week Countries on Demand

We are pleased to inform our active and potential publishers that on this week we have growth in demand for the traffic from following countries:

  • Sweden
  • Australia
  • United States
  • Canada
  • Finland
  • Switzerland
  • United Kingdom
  • Germany
  • Belgium
  • France

So if your website/app targets more visitors from these countries, you have an opportunity to increase your fill rate and total ad revenue.