3 Must-Know About Ad Tags for Every Web Publisher

Nov 11, 2014 in News

We all live in the digital industry that one can hardly imagine free of advertising. We welcome our valued partners and call to follow these simple ad tag’s operation rules, which should to be thoroughly examined and taken forward by every web publisher to create more efficient revenue generating strategies.

How do ad tags work?

Ad tags represent a set of tasks and creative’s parameters in HTML-code and aimed to fill in a website’s ad space with the appropriate ads. Besides, ad tags are designed to track impressions, set timer for ad rotating, execute ad visibility, manage cookie used for capping, re-targeting and post impression tracking, and to fulfill other tasks.

In general terms, ad tag executes ad calls to server, informs the browser to open a special window and place in that space the image returned from ad server.

Below you can see an example of Fidelity Media JavaScript ad tag.

Ad Tag Example

How to get Fidelity Media’s ad tag?

To get an access to Fidelity Media’s ad tags, you have to be our registered publisher. Fidelity Media’s registration form is available on our website.

Thus, after signing into your publisher’s account, you can find “Show tags” page and get codes, generated specially for your sites.

The set of tags contains:

  • banner tags,
  • pop under/up tags,
  • mobile tags.

You may use all of them or just those formats which your website supports, given that it’s recommended to run only one Fidelity Media’s ad tag per ad size per page.

How to place the ad tag on my website?

To implement the ad code on your website, you should copy an appropriate ad tag and paste it into a certain placeholder of your webpage HTML-code (above the “</body>” tag). The exact position of the ad tag depends on the placement where you want ads to be shown.

Our Publisher’s Team monitors all participating websites thoroughly to ensure they meet our safety policy. While reviewing publishers’ web resources, from time to time we see creatives being displayed outside the ad space that might be caused by incorrect placing of ad tag’s.
Therefore we kindly ask publishing partners to be extremely careful while ad tag implementation. Please do not hesitate to contact us with any questions you might have.

This Week Countries on Demand

We are pleased to inform our active and potential publishers that on this week we have growth in demand for the traffic from following countries:

  • Canada
  • Australia
  • United States
  • Switzerland
  • United Kingdom
  • Ireland
  • Austria

So if your website/app targets more visitors from these countries, you have an opportunity to increase your fill rate and total ad revenue.