Fidelity Media: Mobile Web Traffic Increased Demand

Nov 18, 2014 in News

The volumes of traffic websites get from mobile devices continue to grow every year. According to various researches, in the first quarter of 2014 mobile traffic is up about 30% compared with the same period last year and is up approximately 130% since the first quarter of 2012. Mobile advertising is booming, pushing up Fidelity Media ad network’s demand for mobile traffic.

Pros of Website, Optimized for Mobile

Recent evidence demonstrates that the efforts to make the website optimized across all screens will increase your mobile web traffic several times and bring good dividends in the long term.

Mobile friendly websites and mobile versions are loaded on wireless devices within a few seconds, have well readable text and large buttons to easy click with finger, engage visitors with mobile-specific features. All that advantages attract mobile users, reduce the website rejection rate and, finally, improve page rankings, extending your mobile advertising challenges.

Mobile Web Traffic

Fidelity Media’s Mobile Ad Tags

Fidelity Media’s Mobile Tag option allows successfully monetize mobile web traffic and indirectly increase ad inventory fill rate. Our publishers can find mobile ad tags, specially generated for mobile-friendly versions of their sites, in their UI or get them upon request to Publishers’ Team. We will be more than happy to guide you through mobile ad tag’s implementation and help to optimize mobile traffic to provide the best eCPMs.

Mobile Ad Tags for Every Website

Every Fidelity Media’s partner is able to benefit from monetizing mobile web traffic, even in case the site wasn’t mobile optimized and hasn’t mobile version. All you need is to implement our mobile tag with promo size tag that helps to integrate mobile ad formats (300×50 px. and 320×50 px.) together with standard ones (728×90 px. and 468×60 px.).

To get Promo Size tags, you should contact Publishers’ Team or your personal manager. To learn more about Promo Size option, please visit our website.

Increased Demand for Mobile

For those who is considering running mobile ads, please see the details for the mobile traffic demand we have in November:

  • OS – Android/iOS,
  • Countries – UK/US/BR/FR/HK/SG/RU/AU/DE/UAE/South Africa.

Fidelity Media’s Team always strives to provide publishers with effective solutions to bring income benefits of their websites. Please feel free to contact us to discuss all possible opportunities for effective monetization of your ad inventory.

This Week Countries on Demand

We are pleased to inform our active and potential publishers that on this week we have growth in demand for the traffic from following countries:

  • United States
  • Canada
  • United Kingdom
  • Australia
  • Switzerland
  • France
  • Germany
  • Austria
  • Sweden

So if your website/app targets more visitors from these countries, you have an opportunity to increase your fill rate and total ad revenue.