The Key Metrics to Get Your Site Accepted
To become a publisher at Fidelity Media – display and mobile ad network – applying website has to go through audit process that verifies whether traffic details are reliable and fully compliant with terms and Acceptance Guidelines. Today we would like to provide a deeper insight on the key estimation steps and metrics Fidelity Media ad network applies.
1. Website design and content review.
In case something is missing and/or needs to be changed on the website or web page, we immediately contact site owner for further discussions as sincerely seeking after our cooperation increase and best traffic monetization.
2. Measuring traffic quality.
The next stage is an examination of applying website compliance with our traffic requirements, in particular, whether at least 20% of a website traffic comes from English-speaking and European countries and if monthly minimum volume of ad impressions accounts about 10,000.
3. Data verification.
As «pay on time» is one of our keystone principles, its crucial to verify contact information, payment data a publisher provided. This data should be stored in accuracy to ensure the payment cycles regularity and following scheduled payment terms.
All of this verifications above as well as our internal sites audit are essential for our ad network to ensure our supply partner's reliability and provide higher monetization and fill rates for our partners.
Please take some time to re-check, if all above is being set up properly in your account with us. Please check as well if you use all monetization options we offer you — display, mobile, pop. In case you miss tags for some formats you wish to activate or restart, please contact us, we will send them over.
This Week Countries on Demand
We are pleased to inform our active and potential publishers that on this week we have growth in demand for the traffic from following countries:
- United Kingdom
- United States
So if your website/app targets more visitors from these countries, you have an opportunity to increase your fill rate and total ad revenue.