How to Get Started with Building Organic Traffic

Jan 20, 2015 in News

It is no revelation to say that quality organic web traffic is the most desired good by every site owner, developer and publisher. And this is quite understandable – after all, high ranking results and a significant amount of website daily real visitors implicitly maintain business reputation and respectability, improves brand recognition, increases online and in-office sales and directly affects the volume of publisher eCPMs.

Every entrepreneur has its own unique business goals and objectives of web presence, and it’s obvious that there could be no one-size-fits-all solution for such a complex issue as web traffic generating. But we would like to suggest you some general approaches that, we hope, will help you to set clear priorities within your web development strategy.

how to drive organic traffic

Content Marketing

It is considered to be a benchmark in terms of quality, when a website provides frequently updated, useful, engaging information that fully meets the needs of its target audience. It means, your website should give your readers the answers on their specific questions, offer ready-made solutions to their problems and speak with them on their language.

And it went without saying that a quality brand safe website does not contain:

  • any illegal or censored material,
  • an excessive number or density of units,
  • installs, links to, or prompts the download of any malware,
  • automatically redirects to other sites,
  • any elements that cause interference with user navigation (preventing a user from leaving a page, by popping dialogs, pop-ups, new windows, etc.).

By the way, we at Fidelity Media use the same content requirements for applying websites.

Optimization Tactics

To get traffic from organic search results are those which come directly from the algorithm used by the search engine Your content should to be well optimized, which calls for including your industry top-ranking keywords, internal links and taking into account SEO standards of writing headings (optimized h1-h6 structures) and metadata (titles and descriptions).

Note, a white space on the web-page also has its own important function which is to facilitate visual perception. To make your web page look uncluttered and well readable, you should divide text into paragraphs, ordered lists, use subheadings, tables, buttons and other formating capabilities.

It’s well known, that most visitors spend their viewing time at the top of the web-page, so it makes sense to place most essential information above the fold. Moreover, to boost SEO, your publishing materials, wherever possible, should to be ever-green or long-lasting – in other words, to be interesting over the years. Then the website will keep getting organic traffic not just now, but in future as well.

Professional Design

User-friendly eye-catching design (by which we mean logical flow, intuitive navigation, easy-to-read page layouts) is crucial if you want your visitors to return to the website and warmly recommend it. And as nowadays more and more people choose to use mobile devices instead of their desktop computers, a website should have responsive design which makes reading and web-pages navigation on all mobile devices more comfortable, providing an optimal user experience across all screens.

You can read more about building your website traffic in our previous blog posts.

If your website is already has quality content and decent volume of organic traffic, please feel free to join our ad network. We are always open to a partnership with new publishers!

Related Posts

View This Week List of On-Demand Countries

We are pleased to inform our active and potential publishers that on this week we have growth in demand for the traffic from following countries:

  • Austria
  • Sweden
  • Netherlands
  • Norway
  • United Kingdom
  • Denmark
  • United States

So if your website/app targets more visitors from these countries, you have an opportunity to increase your fill rate and total ad revenue.