How to Increase eCPM with Fidelity Media
Fidelity Media regularly conducts network’s websites activity audit in order to optimize publisher’s revenues. Apart from the traffic volumes on your side, there are other factors affecting your revenues growth. Please take into account some tips below.
Deliver traffic from demanded geos
Our network is specialized in delivering international ad inventory focused on US, UK, CA, AU and European markets. The traffic from the top geos is constantly being purchased on a higher CPM rates. Therefore the strategy of targeting more visitors from demanded countries is worth using. Fidelity Media on a regular basis provides its publishers with the current list of demanded countries.
Provide mobile traffic
Lots of advertisers show interest in promoting their products/services across all screens, and you can benefit more from delivering mobile web and app traffic. For better performance, you are welcomed to set mobile ad tags or to use our mobile SDKs.
Consider Promo Sizes
Promo formats allow smaller placements with a fixed size opening up to larger sizes, and which in turn makes it possible for you to improve the ad space effectiveness. When you implement promo sizes on your website together with the standard ones, you potentially improve website performance and ad campaign becomes more favorable for run.
Use Above The Fold placements
When it’s appropriate and reasonable, we recommend choosing ATF placements as a priority area for banner advertising, since above the fold ads are considered to be the most viewable and, therefore, get higher CTR.
Follow Terms and Conditions
Choosing platforms to perform brands, advertisers pay special attention to publishers’ reputation. So remember, you should not publish any prohibited content, use invalid practices, inflate banner CTR artificially by any means, purchasing traffic in any way, shape, or form or take any action which violates the principles of our Terms and Conditions.
- 2 Most Important Publisher Performance Metrics that Affect Total Revenue
eCPM and Fill Rate are two most important banner ad performance metrics that interlinked and complement each other and both affect total publisher revenue.
- How Ad Space’s Clutter Decreases Your Site’s eCPM
An excessive density of ad units and automatic redirects influence consumers’ perception, decrease banner CTR and your eCPM.
View This Week List of On-Demand Countries
We are pleased to inform our active and potential publishers that on this week we have growth in demand for the traffic from following countries:
- United Kingdom
- United States
- New Zealand
So if your website/app targets more visitors from these countries, you have an opportunity to increase your fill rate and total ad revenue.