FM: New Website Quality Check Tool Implemented.
The issue of Fraudulent traffic is one of the biggest in Online Advertising, and continues to increase. To withstand such activities Fidelity Media has recently partnered with Distill Networks and implemented Website Quality Check tool.
This tool is being used by our audit team as additional check point to the supply we provide our demand partners with.
Thus we would kindly ask you to pay attention to the quality of inventory you deliver.
We believe in your supply and aim to provide you with the best demand both direct and RTB clients which is possible for clear and organic traffic only.
We trust that such measures will help to increase your fill rates and overall eCPMs.