Increasing Header Bidding revenue with standalone user sync script

Mar 16, 2018 in News

Wouldn’t it be great if you could increase your ad revenue with fmxSSP and show more relevant ads to your users at the same time?

To do so you just need to add one line of JS code to your site.

As we further develop programmatic buying and header bidding we are figuring more ways to improve and optimize our publisher’s revenue.

One of the major limitation of standard prebid.js header bidding setup at the moment is that SSP can only sync audience data when it has already won an auction and can load the ad tag.

This limits the ability for those media buyers and advertisers who aimed to find their targeted audience on your websites.

In order to allow all your audience participate in a fair auction and obtain higher fill rates and bids you just need to insert standalone user sync script in your page template in 3 simple steps:

1. Find site-level standalone user sync script in Fidelity Dashboard in Sites -> Manage Tags

2. Insert the Standalone User Sync tag code near the end of HTML body section. For example before </body>

3. Get more demand.

Feel free to direct any questions or comments to publishers@fidelity-media.com