Advantages of media buying with fmxSSP

Access to live display and mobile web inventory with billions of ad impressions from all over the world.
Our clients receive highly relevant ad inventory thanks to our advanced targeting capabilities and cookie matching, which is available with programmatic integration.
Independent programmatic platform
Direct integration into fmxSSP for digital media buying means first-look opportunity with no additional fees. Programmatic access through 3rd parties also available. Contact us for details.
Data safety and UserID synchronization allows advertisers and DSPs to deliver their ad messages repeatedly and narrowly to the properly targeted users.
RTB exchange
Both RTB demand and traditional direct advertising partners are smartly combined at Fidelity Media ad exchange within our generalized auction.
Every traditional or programmatic media buying partner gets an experienced account manager to ensure all questions are addressed and resolved ASAP.

fmxSSP media inventory breakdowns

Fidelity Media inventory breakdown by geo
You get access to TIER1 geos. Top countries and regions are USA, Western Europe, Canada and UK. About 40% of inventory come from Asia, Australia, Eastern Europe. City, Region, US States targetings are availabe.
Fidelity Media inventory breakdown by technology
fmxSSPs' inventory technological metrics are as follows: desktop ~70%; mobile web ~30%. Secure SSL inventory ~30%, this share grows constantly. Targetings by Platform, Device type, OS, etc. are availabe.
* Aggrigated data by Quantcast Measure (tm) and Own Reporting. Numbers may change over the time.
Targeting options
Ad targeting by IAB Category
IAB Category
Ad targeting by Device Type
Device type
Ad targeting by Geo
GEO
Ad targeting by Domain/Website
Domain/Website
Ad targeting by Platform/OS
Platform/OS
Partnership Solutions
Programmatic Demand Partners
We provide DSPs, exchanges and programmatic trading desks with seamless, straightforward integration workflow, first-look opportunity, inventory sync started by you or us (your choice), and the ability to introduce custom solutions on top of standard OpenRTB and native API. Contact us for more info.
Direct Advertisers and Traditional Ad Networks
As far as you utilize traditional media buying solutions, we are here to assist, with faster access to fmxSSP inventory. A dedicated account manager will help with setting up your account and uploading your creatives (image, flash, HTML5, JS/iframe ad tags), and will monitor and optimize your campaign constantly. Reach out to us for details.