Display Ads

To run display ads on your website, you should place specific ad code into the HTML of your webpage. A set of ad codes generated specially for each network website is available in the publisher personal account. To learn more about how to place banner ads on your website, please look through Publisher FAQs section.

Display Banner Formats

We offer following display banner formats (WxH in pixels):


Please do not overload your website with ads, in order not to make it valueless for large advertisers. Make sure, each of ad units is placed once per page and above the fold. We recommend our publishers to run only one Fidelity Media ad tag per ad size per page. It means, you should not run two 300×250 px. at the same page, but it is acceptable to display 300×250 px. and 728×90 px. banners at the same page.

To see complete banner formats list, please visit our Display Ad Guidelines page.

Promo Size Banners

Non standard ad sizes increase your revenue by means of variation banner sizes upon current demand. You can place additional ad formats on your website using Promo Sizes feature. Promo formats together with the standard ones on your website make ad campaign more engaging and compelling.

Publisher, for example, may run 468×60 px. media size inside 728×90 px. and 120×600 px. inside 160×600 px., while user will be shown the highest payable ad size foremost. The option allows you to run mobile banner formats as well. Promo Size tags are available upon your request to Publishers' Team. Learn more about how promo size feature works in our FAQ section for publishers.

Floating Banner Formats

We offer following floating banner formats (WxH in pixels – position):

728×90 — bottom center (aka Catfish banner),
160×600 — middle side (aka Sticky Sidebar),
300×250 — bottom corner.

Floating banners appear over the web page and stay visible when the user scrolls the page down.
Floating ads have much higher CTR and CPM rates and at the same time they wouldn’t disturb your visitors as they can be easily dismissed. The tag code can be placed anywhere in the page body and can be used along with the standard display banners. The banner position can be easily changed to better fit the site layout.

Passback Tags

If Fidelity Media does not have a campaign for particular country for the moment, the system returns unsold impressions which surely should not be lost. We can pass these impressions back to you via the passback tags (default tags) you provided. Then you can monetize these impressions by alternative way.

Publishers can upload passback tags directly in their accounts. To do that, you should name passback code of a particular size, paste the code in the box and press Submit button. After the submission, passback tags are being reviewed and approved by our tech team within 24 business hours.

You can provide a single passback tags set for all sites taking part in our ad network.


Fidelity Media is urging active and potential publishers to keep full transparency realizing obvious disadvantages of dealing with invalid traffic for both publishers and advertisers. We hope and look forward to long term, fair and mutually beneficial partnership.

Revenue Tracking

You can monitor your earnings through daily reports that support all statistic data you need to optimize monetizing process. Learn more about how you can track statistics of impressions, eCPM and revenue on the Publisher FAQs page.

How to start monetizing your websites?
Sign up to Fidelity Media as a publisher

Apply for an account and submit your websites to review for complying with our Acceptance Guidelines.

Get ad tags and place them on your websites

Login, find ad tags for particular sites and choose banner formats which you support. Copy ad codes and put them into appropriate spaces on your sites.

We'll take care of the rest

Our AdOps team will optimize your traffic to provide the best eCPMs.

Get started now